ZEEKR’s First European Showroom Opens in Stockholm

• ZEEKR has opened its first luxury showroom in Europe – the ZEEKR Center in Stockholm – in the city’s fashionable Norrmalm District, at the heart of Sweden’s capital city and retail innovation at Gallerian, Hamngatan 37
• Occupying two floors, the exclusive location provides customers with a curated brand experience, including a luxurious showroom and lounge, and sets a new standard in personalized, direct-to-customer retail
• ZEEKR product experts are on hand to arrange every element of the ownership experience, from purchase through to wallbox installation and vehicle servicing
• Pricing for the ZEEKR 001 luxury shooting brake starts at 677,000 SEK (inc. VAT)1, and at 550,000 SEK (incl. VAT)1 for the ZEEKR X urban compact luxury SUV
• Representing another milestone for ZEEKR as the luxury brand continues its expansion in the European market, further ZEEKR Centers will open in the Netherlands, Amsterdam, in December and other European countries throughout 2024
• ZEEKR has 22 ZEEKR Centers, 225 ZEEKR Spaces, 31 Delivery Centers and 41 ZEEKR Houses around China, and more to come
• For further information please visit www.zeekr.eu

2023 November 16, Stockholm, Sweden – Global electric mobility technology brand ZEEKR has opened its first ZEEKR Center in Europe, located in the heart of Stockholm’s Norrmalm District, at Gallerian, Hamngatan 37. The new location is a core element of ZEEKR’s direct and customer-centric approach and is designed to give visitors a luxurious, exclusive, curated brand experience.

It also represents a pivotal moment in ZEEKR’s global roadmap, as the brand helps to drive forward the transition to electric mobility by making luxury electric vehicles accessible to customers in Europe, and matching world-class design and technology with a One-stop-shop offer that makes the switch to EVs simple and seamless.

Like most ZEEKR stores in China, the spacious location is the perfect showcase for the first two all-electric models offered in Europe – the pioneering ZEEKR 001 luxury shooting brake and the ZEEKR X urban compact luxury SUV. (ZEEKR 001: Combined power consumption in kWh/100km: 18.2-18.5 (WLTP). ZEEKR X: Combined power consumption in kWh/100km: 16.5-17.5 (WLTP). Combined CO2 emissions in g/km: 0).

The ZEEKR Center is much more than a retail space: it embodies every element of ZEEKR’s direct and customer-oriented approach. Customers can configure and order their vehicles on 42-inch, 4k screens, and ZEEKR product experts are on hand to demonstrate the state-of-the-art technologies in the vehicles, such as the augmented-reality head-up displays and the infotainment systems’ AI voice assistants.

ZEEKR’s personalized, One-Stop-Shop offering gives the customer everything from finance, insurance, home wallbox installation2 and public charging solutions, through to vehicle servicing and extended warranties, helping to set new standards in EV ownership.

The store is also designed as a relaxing, exclusive space for customers, where they can spend time in a dedicated lounge, and browse the collections of ZEEKR merchandise and co-branded goods.

ZEEKR Europe CEO, Spiros Fotinos, said: “The inauguration of our European ZEEKR Center in Stockholm – the first of many we’ll open throughout Europe – is a cornerstone of ZEEKR’s global strategy. Our innovative direct-to-customer model ensures a refined and rewarding ownership experience, integral to our mission of enriching customer relationships and solidifying our footprint in the electric mobility space.”

The first ZEEKR vehicles destined for customers in Sweden and the Netherlands will be delivered before the end of this year, and in Germany early next year. ZEEKR will expand its presence into most countries in Western Europe by 2026.

1 Prices are for the Swedish market, for the single motor Long Range models respectively
2 Permits or other approvals from third-parties may be required: obtaining these is not the responsibility of Zeekr.

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About ZEEKR

ZEEKR is the global luxury electric mobility technology brand from Geely Holding Group. ZEEKR aims to create a fully integrated user ecosystem with innovation as standard. The brand utilizes the EV-focused Sustainable Experience Architecture (SEA) and includes its own e-powertrain technologies and a sustainable electric vehicle supply chain.

ZEEKR operates its R&D center in Ningbo, Hangzhou, Gothenburg and Shanghai and boasts state-of-the-art facilities and world-class expertise. The engineering team in Sweden works on core technologies including vehicle architectures, powertrain, chassis, and advanced driver assistance systems (ADAS). They also collaborate with start-ups, innovation hubs and academia in Sweden and from around the world to pave the way for future sustainable mobility.

ZEEKR Global Design center, also located in Gothenburg, is home to a diverse, international team working in disciplines including exterior and interior design, color, materials, human-machine interface (HMI), and digital and physical modeling. The inside of the building boasts an open layout to encourage all teams to work together as a single, unified group.

Since ZEEKR began delivering vehicles in October 2021, the brand has delivered over 170,000 vehicles to date including the ZEEKR 001, ZEEKR 009 MPV and ZEEKR X urban SUV. ZEEKR has announced plans to sell vehicles in European, Middle Eastern and other Asian markets, and has an ambitious roll-out plan over the next 5 years to satisfy the rapidly expanding global EV demand.

Media Contact

Globalcomms@zeekrlife.com